The Urgency of Halal Product Certification for Tourist Destinations in Realizing Global Halal Tourism
Keywords:
Halal Certification, Halal Tourism, Banyuwangi Regency
Abstract
Halal tourism has become a key sector in the development of the global tourism industry, as the increasing number of Muslim tourists demand assurance of halal-certified products and services. Halal product certification plays a strategic role in providing certainty, safety, and comfort for Muslim tourists, while also strengthening the competitiveness of tourist destinations internationally. This study aims to examine the urgency of halal certification for products in tourist destinations and its implications for the realization of global halal tourism. This study uses a quantitative descriptive approach using secondary data that describes the conditions of tourism visits and halal products in Banyuwangi Regency. The findings indicate that halal certification is not only an instrument of legal certainty and consumer trust but also a global branding strategy that can increase added value, expand market reach, and strengthen Indonesia's position in the global halal tourism arena. Therefore, accelerating halal product certification in tourist destinations, especially in Banyuwangi Regency, is an important step in realizing sustainable halal tourism.
Downloads
Download data is not yet available.
References
Alam, A. (2024) ‘Halal Tourism and the Islamic Socio-Cultural Perspective’, Jurnal Fuaduna, 5(1), pp. 10–21.
Al-Ansi, A. & Han, H., 2022. Halal-friendly tourism: the role of halal certification on tourist satisfaction in South Korea. Journal of Destination Marketing & Management, 23, pp.1–10.
Abror, A. et al. (2025) ‘An Integrative Model Analyzing Revisit Intentions in Halal Tourism’, Tourism and Hospitality, 6(3), pp. 151–164.
Ambali, A.R. & Bakar, A.N., 2014. People’s Awareness on Halal Foods and Products: Potential Issues for Policy-makers. Procedia - Social and Behavioral Sciences, 121, pp.3–25.
Arifin, M., Abdullah, A. & Latif, N., 2023. Halal certification and sustainable tourism development: a global perspective. International Journal of Hospitality Management, 108, pp.45–57.
Badan Penyelenggara Jaminan Produk Halal (BPJPH), 2024. Tentang BPJPH. [online] Tersedia di: https://bpjph.halal.go.id/detail/tentang-bpjph [Diakses 20 Oktober 2025].
Badan Pusat Statistik Kabupaten Banyuwangi, 2024. Kabupaten Banyuwangi dalam Angka 2024 (Banyuwangi Regency in Figures 2024). Banyuwangi: Badan Pusat Statistik Kabupaten Banyuwangi.
Banyuwangi Tourism, 2024. Banyuwangi Juara Dunia Lagi, Desa Wisata Osing Kemiren Sabet Penghargaan Bergengsi PBB. [online] Tersedia di: https://banyuwangitourism.com/news/banyuwangi-juara-dunia-lagi-desa-wisata-osing-kemiren-sabet-penghargaan-bergengsi-pbb.
Battour, M. & Ismail, M.N., 2016. Halal Tourism: Concepts, Practices, Challenges and Future. Tourism Management Perspectives, 19, pp.150–154.
Battour, M., Hakimian, F., Ismail, M.N. & Boğan, E., 2018. The Perception of Non-Muslim Tourists towards Halal Tourism: Evidence from Turkey and Malaysia. Journal of Islamic Marketing, 9(4), pp.823–840.
Bonne, K. & Verbeke, W., 2008. Muslim Consumer Trust in Halal Meat Status and Control in Belgium. Meat Science, 79(1), pp.113–123.
Bonne, K., Vermeir, I., Bergeaud-Blackler, F. & Verbeke, W., 2007. Determinants of Halal Meat Consumption in France. British Food Journal, 109(5), pp.367–386.
BPJPH, 2025. Tentang BPJPH. [online] Tersedia di: https://bpjph.halal.go.id/detail/tentang-bpjph.
Cooper, C., Fletcher, J., Gilbert, D. & Wanhill, S., 1993. Tourism: Principles and Practice. London: Pitman Publishing.
Creswell, J.W. and Creswell, J.D. (2018) Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. 5th ed. Thousand Oaks: SAGE Publications.
Dwi Agustina Kurniawati & Savitri, H., 2017. Awareness Level Analysis of Indonesian Consumers Toward Halal Products. Journal of Indonesian Economy and Business, 32(1), pp.1–15.
El-Gohary, H. (2020) ‘Coronavirus and Halal Tourism and Hospitality Industry’, Sustainability, 12(21), 9260.
Fatimah, S. & Rahman, M., 2025. The influence of halal certification on overall tourist experience and destination loyalty. Journal of Islamic Tourism Studies, 5(1), pp.12–26.
Gunn, C.A., 1994. Tourism Planning: Basics, Concepts, Cases. 3rd ed. Washington D.C.: Taylor & Francis.
Haikal, 2024. BPJPH–Kemenpar Bahas Kolaborasi Penguatan Sertifikasi Halal. [online] BPJPH. Tersedia di: https://bpjph.halal.go.id/detail/bpjph-kemenpar-bahas-kolaborasi-penguatan-sertifikasi-halal.
Harini, S. et al. (2025) ‘Development of Halal Tourism Villages Based on Local Culture and SDGs’, Tourism and Hospitality, 6(2), pp. 55–69.
Haslinda, H., 2016. A Study on Awareness and Perception towards Halal Foods among Muslim Students in Kota Kinabalu, Sabah. Journal of Business and Management, 18(10), pp.34–39.
Henderson, J.C., 2010. Sharia-Compliant Hotels. Tourism and Hospitality Research, 10(3), pp.246–254.
Hidayat, R. & Anwar, M., 2021. Sertifikasi halal sebagai penguat citra destinasi wisata syariah di Indonesia. Jurnal Pariwisata Nusantara, 9(2), pp.101–118.
Islamic Food and Nutrition Council of America (IFANCA), 2009. Halal Food Market Report – March 2009. IFANCA Publications.
Jabeen, S. et al. (2025) ‘Integration of Islamic Principles in Tourism and Hospitality: A Systematic Review’, Administrative Sciences, 15(9), 335.
Jaelani, A., 2017. Halal Tourism Industry in Indonesia: Potential and Prospects. International Review of Management and Marketing, 7(3), pp.25–34.
Junaidi, J., 2020. Halal-friendly tourism and customer decision-making: destination attributes and satisfaction. Current Issues in Tourism, 23(17), pp.2102–2117.
Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia, 2023. Panduan Pengembangan Pariwisata Halal di Indonesia. Jakarta: Kemenparekraf RI.
Kurniawati, A. and Fathoni, M.A. (2022) ‘Increasing Economic Growth through Halal Tourism in Indonesia’, Peusijuek Journal, 1(2), pp. 14–25.
Lada, S., Tanakinjal, G.H. & Amin, H., 2009. Predicting Intention to Choose Halal Products Using Theory of Reasoned Action. International Journal of Islamic and Middle Eastern Finance and Management, 2(1), pp.66–76.
Mansouri, F., 2024. Halal certification towards destination competitiveness and tourist loyalty: evidence from the Middle East. Annals of Tourism Research, 99, pp.1–13.
Muhammad, F., Salleh, N. & Karim, S., 2021. Impact of halal certification on Muslim tourist trust in culinary destinations. Journal of Halal Studies, 2(3), pp.45–60.
Musi Online, 2025. Sertifikasi Halal Dukung Pariwisata Ramah Muslim di Indonesia, Makanan Halal Jadi Prioritas Utama. [online] Tersedia di: https://musionline.co.id/3647-baca-berita-sertifikasi-halal-dukung-pariwisata-ramah-muslim-di-indonesia,-makanan-halal-jadi-prioritas-utama.html.
Pemerintah Kabupaten Banyuwangi, 2024. Telah Jangkau Puluhan Ribu Pelaku Usaha, Banyuwangi Kembali Fasilitasi Sertifikasi Halal Gratis UMKM. [online] Tersedia di: https://banyuwangikab.go.id/berita/telah-jangkau-puluhan-ribu-pelaku-usaha-banyuwangi-kembali-fasilitasi-sertifikasi-halal-gratis-umkm.
Pitana, I.G. & Gayatri, P.G., 2005. Sosiologi Pariwisata. Yogyakarta: Andi.
Putra, I.N. et al. (2025) ‘Community-Based Halal Tourism and Information Literacy’, Tourism and Hospitality, 6(3), pp. 148–160.
Rezai, G., Mohamed, Z. & Shamsudin, M.N., 2012. Non-Muslim Consumers’ Understanding of Halal Principles in Malaysia. Journal of Islamic Marketing, 3(1), pp.35–46.
Samudra, D. (2024) ‘A Systematic Review: Halal Tourism Development in Indonesia’, Iqtishodiah: Jurnal Ekonomi dan Perbankan Syariah, 6(2), pp. 89–104.
Spillane, J.J., 1994. Ekonomi Pariwisata: Sejarah dan Prospeknya. Yogyakarta: Kanisius.
Susilawati, C. (2023) ‘Identification and Effectiveness of Halal Tourism Laws in Indonesia’, Journal of Indonesian Sharia Economic Law, 5(2), pp. 122–135.
Talib, M.S.A., Zailani, S. & Zainuddin, Y., 2016. Conceptualizations on the Dimensions for Halal Orientation for Food Manufacturers: A Study in the Context of Malaysia. Procedia - Social and Behavioral Sciences, 121, pp.123–132.
Undang-Undang Republik Indonesia Nomor 10 Tahun 2009 tentang Kepariwisataan. Jakarta: Kementerian Hukum dan HAM Republik Indonesia.
Undang-Undang Republik Indonesia Nomor 33 Tahun 2014 tentang Jaminan Produk Halal. Jakarta: Kementerian Hukum dan HAM Republik Indonesia.
United Nations World Tourism Organization (UNWTO), 2022. Sustainable Tourism Development Report. Madrid: UNWTO.
Widodo, T. & Sari, D., 2022. Halal tourism branding and the strategic role of certification in Southeast Asia. Asia Pacific Journal of Tourism Research, 27(4), pp.345–360.
Widyawati, 2024. BPJPH–Kemenpar Bahas Kolaborasi Penguatan Sertifikasi Halal. [online] BPJPH. Tersedia di: https://bpjph.halal.go.id/detail/bpjph-kemenpar-bahas-kolaborasi-penguatan-sertifikasi-halal.
Yoeti, O.A., 2008. Pengantar Ilmu Pariwisata. Bandung: Angkasa.
Al-Ansi, A. & Han, H., 2022. Halal-friendly tourism: the role of halal certification on tourist satisfaction in South Korea. Journal of Destination Marketing & Management, 23, pp.1–10.
Abror, A. et al. (2025) ‘An Integrative Model Analyzing Revisit Intentions in Halal Tourism’, Tourism and Hospitality, 6(3), pp. 151–164.
Ambali, A.R. & Bakar, A.N., 2014. People’s Awareness on Halal Foods and Products: Potential Issues for Policy-makers. Procedia - Social and Behavioral Sciences, 121, pp.3–25.
Arifin, M., Abdullah, A. & Latif, N., 2023. Halal certification and sustainable tourism development: a global perspective. International Journal of Hospitality Management, 108, pp.45–57.
Badan Penyelenggara Jaminan Produk Halal (BPJPH), 2024. Tentang BPJPH. [online] Tersedia di: https://bpjph.halal.go.id/detail/tentang-bpjph [Diakses 20 Oktober 2025].
Badan Pusat Statistik Kabupaten Banyuwangi, 2024. Kabupaten Banyuwangi dalam Angka 2024 (Banyuwangi Regency in Figures 2024). Banyuwangi: Badan Pusat Statistik Kabupaten Banyuwangi.
Banyuwangi Tourism, 2024. Banyuwangi Juara Dunia Lagi, Desa Wisata Osing Kemiren Sabet Penghargaan Bergengsi PBB. [online] Tersedia di: https://banyuwangitourism.com/news/banyuwangi-juara-dunia-lagi-desa-wisata-osing-kemiren-sabet-penghargaan-bergengsi-pbb.
Battour, M. & Ismail, M.N., 2016. Halal Tourism: Concepts, Practices, Challenges and Future. Tourism Management Perspectives, 19, pp.150–154.
Battour, M., Hakimian, F., Ismail, M.N. & Boğan, E., 2018. The Perception of Non-Muslim Tourists towards Halal Tourism: Evidence from Turkey and Malaysia. Journal of Islamic Marketing, 9(4), pp.823–840.
Bonne, K. & Verbeke, W., 2008. Muslim Consumer Trust in Halal Meat Status and Control in Belgium. Meat Science, 79(1), pp.113–123.
Bonne, K., Vermeir, I., Bergeaud-Blackler, F. & Verbeke, W., 2007. Determinants of Halal Meat Consumption in France. British Food Journal, 109(5), pp.367–386.
BPJPH, 2025. Tentang BPJPH. [online] Tersedia di: https://bpjph.halal.go.id/detail/tentang-bpjph.
Cooper, C., Fletcher, J., Gilbert, D. & Wanhill, S., 1993. Tourism: Principles and Practice. London: Pitman Publishing.
Creswell, J.W. and Creswell, J.D. (2018) Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. 5th ed. Thousand Oaks: SAGE Publications.
Dwi Agustina Kurniawati & Savitri, H., 2017. Awareness Level Analysis of Indonesian Consumers Toward Halal Products. Journal of Indonesian Economy and Business, 32(1), pp.1–15.
El-Gohary, H. (2020) ‘Coronavirus and Halal Tourism and Hospitality Industry’, Sustainability, 12(21), 9260.
Fatimah, S. & Rahman, M., 2025. The influence of halal certification on overall tourist experience and destination loyalty. Journal of Islamic Tourism Studies, 5(1), pp.12–26.
Gunn, C.A., 1994. Tourism Planning: Basics, Concepts, Cases. 3rd ed. Washington D.C.: Taylor & Francis.
Haikal, 2024. BPJPH–Kemenpar Bahas Kolaborasi Penguatan Sertifikasi Halal. [online] BPJPH. Tersedia di: https://bpjph.halal.go.id/detail/bpjph-kemenpar-bahas-kolaborasi-penguatan-sertifikasi-halal.
Harini, S. et al. (2025) ‘Development of Halal Tourism Villages Based on Local Culture and SDGs’, Tourism and Hospitality, 6(2), pp. 55–69.
Haslinda, H., 2016. A Study on Awareness and Perception towards Halal Foods among Muslim Students in Kota Kinabalu, Sabah. Journal of Business and Management, 18(10), pp.34–39.
Henderson, J.C., 2010. Sharia-Compliant Hotels. Tourism and Hospitality Research, 10(3), pp.246–254.
Hidayat, R. & Anwar, M., 2021. Sertifikasi halal sebagai penguat citra destinasi wisata syariah di Indonesia. Jurnal Pariwisata Nusantara, 9(2), pp.101–118.
Islamic Food and Nutrition Council of America (IFANCA), 2009. Halal Food Market Report – March 2009. IFANCA Publications.
Jabeen, S. et al. (2025) ‘Integration of Islamic Principles in Tourism and Hospitality: A Systematic Review’, Administrative Sciences, 15(9), 335.
Jaelani, A., 2017. Halal Tourism Industry in Indonesia: Potential and Prospects. International Review of Management and Marketing, 7(3), pp.25–34.
Junaidi, J., 2020. Halal-friendly tourism and customer decision-making: destination attributes and satisfaction. Current Issues in Tourism, 23(17), pp.2102–2117.
Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia, 2023. Panduan Pengembangan Pariwisata Halal di Indonesia. Jakarta: Kemenparekraf RI.
Kurniawati, A. and Fathoni, M.A. (2022) ‘Increasing Economic Growth through Halal Tourism in Indonesia’, Peusijuek Journal, 1(2), pp. 14–25.
Lada, S., Tanakinjal, G.H. & Amin, H., 2009. Predicting Intention to Choose Halal Products Using Theory of Reasoned Action. International Journal of Islamic and Middle Eastern Finance and Management, 2(1), pp.66–76.
Mansouri, F., 2024. Halal certification towards destination competitiveness and tourist loyalty: evidence from the Middle East. Annals of Tourism Research, 99, pp.1–13.
Muhammad, F., Salleh, N. & Karim, S., 2021. Impact of halal certification on Muslim tourist trust in culinary destinations. Journal of Halal Studies, 2(3), pp.45–60.
Musi Online, 2025. Sertifikasi Halal Dukung Pariwisata Ramah Muslim di Indonesia, Makanan Halal Jadi Prioritas Utama. [online] Tersedia di: https://musionline.co.id/3647-baca-berita-sertifikasi-halal-dukung-pariwisata-ramah-muslim-di-indonesia,-makanan-halal-jadi-prioritas-utama.html.
Pemerintah Kabupaten Banyuwangi, 2024. Telah Jangkau Puluhan Ribu Pelaku Usaha, Banyuwangi Kembali Fasilitasi Sertifikasi Halal Gratis UMKM. [online] Tersedia di: https://banyuwangikab.go.id/berita/telah-jangkau-puluhan-ribu-pelaku-usaha-banyuwangi-kembali-fasilitasi-sertifikasi-halal-gratis-umkm.
Pitana, I.G. & Gayatri, P.G., 2005. Sosiologi Pariwisata. Yogyakarta: Andi.
Putra, I.N. et al. (2025) ‘Community-Based Halal Tourism and Information Literacy’, Tourism and Hospitality, 6(3), pp. 148–160.
Rezai, G., Mohamed, Z. & Shamsudin, M.N., 2012. Non-Muslim Consumers’ Understanding of Halal Principles in Malaysia. Journal of Islamic Marketing, 3(1), pp.35–46.
Samudra, D. (2024) ‘A Systematic Review: Halal Tourism Development in Indonesia’, Iqtishodiah: Jurnal Ekonomi dan Perbankan Syariah, 6(2), pp. 89–104.
Spillane, J.J., 1994. Ekonomi Pariwisata: Sejarah dan Prospeknya. Yogyakarta: Kanisius.
Susilawati, C. (2023) ‘Identification and Effectiveness of Halal Tourism Laws in Indonesia’, Journal of Indonesian Sharia Economic Law, 5(2), pp. 122–135.
Talib, M.S.A., Zailani, S. & Zainuddin, Y., 2016. Conceptualizations on the Dimensions for Halal Orientation for Food Manufacturers: A Study in the Context of Malaysia. Procedia - Social and Behavioral Sciences, 121, pp.123–132.
Undang-Undang Republik Indonesia Nomor 10 Tahun 2009 tentang Kepariwisataan. Jakarta: Kementerian Hukum dan HAM Republik Indonesia.
Undang-Undang Republik Indonesia Nomor 33 Tahun 2014 tentang Jaminan Produk Halal. Jakarta: Kementerian Hukum dan HAM Republik Indonesia.
United Nations World Tourism Organization (UNWTO), 2022. Sustainable Tourism Development Report. Madrid: UNWTO.
Widodo, T. & Sari, D., 2022. Halal tourism branding and the strategic role of certification in Southeast Asia. Asia Pacific Journal of Tourism Research, 27(4), pp.345–360.
Widyawati, 2024. BPJPH–Kemenpar Bahas Kolaborasi Penguatan Sertifikasi Halal. [online] BPJPH. Tersedia di: https://bpjph.halal.go.id/detail/bpjph-kemenpar-bahas-kolaborasi-penguatan-sertifikasi-halal.
Yoeti, O.A., 2008. Pengantar Ilmu Pariwisata. Bandung: Angkasa.
Published
2025-11-17
How to Cite
Jauhariyah, N. A., Syafa’at, A. M., & Mahmudah, M. (2025). The Urgency of Halal Product Certification for Tourist Destinations in Realizing Global Halal Tourism. Proceedings of Annual Conference for Muslim Scholars, 9(1), 1-18. Retrieved from https://proceedings.kopertais4.or.id/index.php/ancoms/article/view/687
Section
Articles
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
